aprile 10, 2019

Made in Italy is in good hands - Double interview

By Concetta Cappa
Il Made in Italy è in buone mani - Intervista doppia

These are Antonio and Stefania, the artisans of design, the soul of Parafernalia.
Both born in Milan and design enthusiasts.

 

Three adjectives to describe you?

Antonio: Creative, farsighted, courageous

Stefania: Concrete, determined, available

When did you arrive in Parafernalia?

Antonio: In the early 70s as a student, I was looking for an afternoon job to pay for my hockey skates.

Stefania: 1990s, creating the "Duopen", a duo made by two women, a laboratory for the production of third parties for which Parafernalia was the main customer..

Your role in the company?

Antonio: I started as a warehouse worker, succeeding so hard to become responsible for production.

Stefania: Currently, in addition to managing the production part with Antonio, I deal with accounting with Italy customers.

How has your work in the company changed?

Antonio: Now I manage the company with Stefania, continuing to do everything I need to put into practice what I've learned over the years.

Stefania: From an artisan in charge of production to contact with customers and promoters of the brand in the stores. I like to meet customers and tell them the "secrets" of our brand, to suggest the most suitable products for their needs.

What do you love about your job?

Antonio: The variety, every day, is different from the previous one and every product has something different.

Stefania: Being able to create something original, remaining true to one's style.

What does Craft mean to you?

Antonio: Manuality, genius and creativity

Stefania: Simply "Handmade", made with love and commitment.

What does Made in Italy mean to you?

Antonio: Made in Italy: Designed and created in Italy

Stefania: To produce and work with Italian artisans

Describe with two adjectives Parafernalia

Antonio: Contemporary and / or evergreen

Stefania: Recognizable and "different"